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Monday, February 15, 2016

Well...hmmmmm...not sure the entertainment industry––movies or otherwise––is really going the direction I wish it was.  Meaning, getting back to its roots in pure story versus letting technology reinvent everything and anything.  Having said that, the film industry has always been that way––always trumping up the next latest hoopla (whether it be Technicolor, CinemaScope, Todd AO, or 3D) to pull in audiences.  So, I guess nothing has really changed.  Maybe my great sadness is that, simply, I can't even get my own little act going, let alone keep up with all the daily advancements in camera tech, software, and output.  Below are a few things to to show the tip of the future-media iceberg.  Enjoy!  Or is it all really just a "real drag" disguised in high-tech?

First up...



According to VideoEdge.net:
"Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.

"Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company.

"Wilcox began to look around for a platform that would work for his needs and meet his very, very low budget. "Instagram just seemed to tick a few boxes," said Wilcox. 'There’s a potential for a massive, global audience, and there was something fun about the 15-second restriction that weirdly appealed to me for some reason.'

"He wasn’t sure if the idea would work; 15 seconds doesn't give you time to show or say much. "The idea stuck with me, though, and I couldn’t quite shake it," said Wilcox. He started to study film trailers and commercials and slowly realized how much drama you could pack into a limited time frame. He slowly came up with a basic framework of a big, cinematic story to be told on Instagram’s tiny screen."

Read the rest of the article here:
http://www.videoedge.net/flink/362144



Second up...hit the theater and strap on a Biometric Reader
so the studios will know if you really do like their new film or not...



According to VideoEdge.net:
"Lightwave measured how audience members reacted to the emotional intensity of Golden Globe Best Picture Winner, The Revenant, using real-time biometric data. 


"Seeing films and stories on the silver screen allows us to witness and experience gripping and harrowing tales of survival and triumph. They allow us to experience wild highs and lows that we as modern day city dwellers would never actually experience. Then when the story is finished, the popcorn is eaten, the cinematic connection is forgotten. Soon after watching a film, a viewer quickly gets emotionally further away from how they felt while watching. That’s the problem with the current moviegoing experience; filmmakers have no way to get real data or evidence supporting how viewers actually felt during a movie. 


"Lightwave, a pioneering bioanalytics technology company, is in the business of tracking how we feel in these micro-moments and has partnered with 20th Century Fox to quantify the audience’s engagement to the action, drama and adventure of The Revenant based on their physiological responses, such as heart rate, electrodermal activity (changes in the electrical activity of the skin), and motion."

Read the rest of the article here:
http://www.videoedge.net/flink/361980 


And third up...
How about a virtual trip to the Guggenheim?

Is this a great thing, or is it just another way to keep us at our computers,
instead of getting out of the house for a little art, exercise, and real social interactivity?

Well, who really has time to go to a museum anyway.
Now you can have your museum and eat it too. 


According to VideoEdge.net:
"The idea behind the Google Cultural Institute is to digitize the art experience—to make it virtual, as it were. The platform allows users to virtually navigate and investigate art events, museums, figures, and world heritage sites. For its latest entry, Google Cultural Institute teamed up with the Solomon R. Guggenheim Foundation to allow users to virtually experience the Guggenheim Museum’s iconic spiral ramps via Street View technology.


"Users can also explore 120 artworks in the Guggenheim’s Storylines: Contemporary Art at the Guggenheim, including Maurizio Cattelan’s Daddy, Daddy (2008), a sculpture of Walt Disney’s Pinocchio that floats facedown in the fountain, and Juliana Huxtable’s Untitled in the Rage (Nibiru Cataclysm) (2015), which the Guggenheim describes as a “self-portrait in which the artist interrogates gender norms and portrayals of femininity—to learn more about the objects and artists.”

Read the rest of the article here:


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